As I scale toward $200K cash months, I'm letting you in behind the scenes and inside my brain on how I think about content, visuals, storytelling & campaigns and how I'm using all of it to elevate the brand and create more movement around the high ticket offers I'm selling.
I'll be dropping raw BTS audios as I go, from the content I'm finding and saving for inspiration, prepping talking head videos, planning B-roll and campaign concepts, to how I plan to actually roll all of these campaigns out across social media once I'm home.
I've never looked at a brand shoot as just a way to get new photos.
I've created trailer videos to launch $40K masterminds.
I've rebranded my high-ticket mastermind and had $26K cash come in within 3 days on the back end.
I've used campaign content to sell my in-person experiences and retreats.
I come home from shoots with talking heads, B-roll, photos and campaign assets that I already know what I'm using them for, what I'm selling with them and how they're getting rolled out.
Free · Telegram · Starts Sept 23
What You're Getting Access To
01
Why I'm doing a full rebrand of the company, where I see the brand going next as I scale toward $200K cash months & how I'm thinking about creating a visual world around the brand and my offers.
Because I'm not flying to Tulum to put on a pretty dress I bought from Revolve, take 700 photos & call it a rebrand 😂
I want every visual, concept & piece of content we create to actually MOVE the brand forward.
02
Come behind the planning & content creation for campaigns around 3 different offers: from the original ideas & inspiration I've saved, to the talking heads, B-roll, campaign videos, shot lists, music & storytelling I'm planning before I ever step on set.
And then come with me to Tulum while we actually create it.
03
This is probably the part I'm most excited about.
I'm letting you inside my brain while it's happening.
The ideas I change. Things I scrap. Random ideas that come to me while we're shooting. Why something looks good but doesn't FEEL right. What we create on the fly that I never could've planned beforehand.
The real & raw BTS of creating the next era of my company in real time.
Come behind the scenes with me in Tulum.
